Vacuum regularly using a vacuum cleaner without a beater brush, on a low-power setting to prevent dust and crumbs from settling into roots of the fibres.
For best results, vacuum from different directions.
Avoid direct and continuous exposure to sunlight.
Do not pull loose end, clip them with scissors to remove.
Turn carpet around occasionally to equalize wear.
Remove spills immediately; if liquid, blot with clean, white, cotton cloth by pressing firmly around the spill to absorb as much as possible, and air dry.
For hard-to-remove stains, professional rug cleaning is recommended.
Store your rug by rolling it front side out and wrapping in cloth for protection.
Do not fold or put in an airtight plastic bag.
Place in a dry, well-ventilated area.